LONDON – May 9, 2011 – Leading social researchers Kantar Public is pleased to announce the appointment of Ben Toombs as Qualitative Director. Previously a director at specialist qualitative agency Cragg Ross Dawson, Ben has strong and varied background working in social research within the public sector.

Having led strategic, communications, behavioural insight and policy evaluation projects for various government departments including the Ministry of Justice, Home Office, Department for Transport and DCMS, Toombs is joining Kantar Public to further strengthen its qualitative offer and bring some of his specialist expertise to the forefront. Ben will report to Dr Darren Bhattachary, Executive Director.

Bhattachary comments: “We are really lucky to have someone with such relevant and impressive experience as Ben joining the team. Having consulted with various government stakeholders, as well as regularly debriefed public sector directors and government ministers on policy issues, Ben will be in a strong position to work with TNS-BMRB’s public sector clients and to challenge them to look at the best ways to get to the heart of social and political issues.”

Ben Toombs said of his appointment: “I’m delighted to be joining Kantar Public, one of the most respected names in the social research business. After working in a small company for many years I’m excited about the broader horizons and opportunities for development it offers. I’m also looking forward to bringing on board my experience of designing and delivering bespoke social research and helping to strengthen the overall qualitative offer.”

Ben is also a Fellow of the Royal Society of Arts, an AMRS, and a member of the Social Research Association and the AQR.


Kantar Public is a leading provider of specialist social research, offering insight into public policy to government and not-for-profit clients. Delivering a range of approaches including bespoke proprietary research and public affairs, random probability survey capabilities, as well as social marketing and polling, Kantar Public is the largest commercial provider of social research and insight to Whitehall. Kantar Public is part of the TNS group.

About Kantar

Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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