Voting intentions poll shows CON 37% (+2), LAB 40% (+2) and LD 10%(-1)

New figures from Kantar Public show little boost for Ed Miliband following his recent relaunch with nearly four-fifths of those questioned (78%) saying they do not have confidence in his ability to solve the problems the UK is currently facing. Asked the same question in October 2011, 76% said they did not have confidence in the Labour leader’s abilities.

TNS-BMRB’s monthly Public Opinion Monitor looks at key questions of importance for the British public, as well as voting intentions. The latest voting intentions data shows Labour maintaining a 3-point lead over the Conservatives (from the 19th December poll). Both Labour and the Conservatives gained 2 points with the Liberal Democrats dropping a point (LAB 40%(+2), CON 37%(+2), LD 10%(-1) and Others 13%(-2)).

How much confidence do you have in [David Cameron / Ed Miliband] to solve the problems the UK is currently facing?





October 2011

January 2012

October 2011

January 2012






Not Confident





David Cameron appears to be out performing Ed Miliband in communicating his policies to the public with half of people (49%) saying they understand what he stands for, compared to 31% of people who said the same for Ed Miliband. Mr Miliband’s struggle to define himself appears to be continuing as only 58% of Labour voters claim to understand what he stands for, whereas 86% of Conservative voters claim to understand Cameron’s position.

A similar pattern emerges when asked about the leader’s vision for their parties with half of people (50%) saying they feel David Cameron has a clear vision for the Conservative Party, compared to fewer than a third (30%) who feel Ed Miliband has a clear vision. Worryingly for Miliband, nearly a third (30%) of Labour voters think he lacks a clear vision for the party, compared to only 8% of Conservative voters who feel that way about Cameron.

Kantar Public CEO Michelle Harrison commented on the findings, stating “Despite a recent high profile ‘re-launch’, our figures show that Ed Miliband continues to trail David Cameron in terms of his perceived ability to solve the problems the UK currently faces. This may reflect a failure to clearly articulate a policy position. But this can be a problem for all leaders of the opposition as they lack the same platform to articulate their policies as an incumbent Prime Minister.

TNS-BMRB’s Chief Executive and political affairs analyst Michelle Harrison is available to provide expert comment on this data should you require it. To arrange a briefing or if you would like more information about TNS-BMRB’s Public Opinion Monitor, please contact Simon Brooks of MSL London on 020 7878 3118.

Notes to editors:

In an ongoing series, TNS’ monthly Public Opinion Monitor looks at key questions of importance for British People.
Kantar Public interviewed a representative sample of over 1,300 people.

All interviews were conducted as online self-completion. The data is weighted twice, firstly to match population totals for age, sex, social grade, working status, presence of children, 2005 voting patterns, constituency type, and region, and secondly, for voting intention questions only, an additional ‘likelihood-to-vote’ weight has been applied.

Further information is available on request.


Kantar Public is a leading provider of specialist social research, offering insight into public policy to government and not-for-profit clients. Delivering a range of approaches including bespoke proprietary research and consultancy, random probability survey capabilities, as well as social marketing and polling, our work informs policy makers across national and local Government at the highest level. Kantar Public forms part of the Kantar group of companies. 

About Kantar

Kantar is one of the world’s largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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*For more information please contact:
Alastair McCormick
MSL London for Kantar Public
020 7878 3137*