London - 5 August - Kantar Public are pleased to announce the appointment of Nick Roberts as a new Associate Director in the Qualitative team.

Nick Roberts joins Kantar Public from the Centre for Analysis of Social exclusion at the London School of Economics (LSE).  In his role at the LSE Nick was reviewing government approaches to child poverty measurement. He previously worked for a research agency in Tokyo and before that was part of the team at Thinktank International, an agency based in London.  

Nick Roberts says, “I’m delighted to have found a new home at Kantar Public and for the opportunity to pull together my commercial and academic experience whilst furthering my passion for social research. In this rapidly developing research climate, I’m looking forward to facing the challenges ahead alongside my new colleagues.”

Ben Toombs, Head of Qualitative and Communications research at Kantar Public, says “I am very pleased to welcome Nick to Kantar Public.  Nick’s varied experience and deep interest in social research make him an ideal addition to our expanding qualitative team, and the new perspectives and expertise he brings will undoubted be valued by clients and colleagues alike."

Notes to Editors

About Kantar Public

Kantar Public is the leading UK Public Affairs research agency. It is part of TNS UK.

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit for more information.

About Kantar

Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  For further information, please visit us at