London - 15 July - Kantar Public are pleased to announce the appointment of James MacGregor as a new Director in the Qualitative team.

James MacGregor joins Kantar Public from YouthSight, an agency focussed on research in the Higher Education sector. He was previously Head of Market Strategy at Goldsmiths, University of London and before that, Head of Market Intelligence at EdComs. James has also worked for think tanks in the UK (New Local Government Network) and the US (International Economic Development Council).

Ben Toombs, Head of Qualitative and Communications at TNS UK says, “We are really pleased to have James on board – his experience of research in the education sector will further strengthen our capabilities in this key policy area, and his wealth of strategic expertise will be invaluable as Kantar Public continues to grow. I am very much looking forward to working closely with him as we expand what is already one of the largest qualitative social research teams in the UK.”

James MacGregor says, “It is an exciting time to be joining Kantar Public, as the world changes and presents new opportunities. I’m looking forward to helping public and third sector clients in the UK and beyond thrive in evolving circumstances and crack their hard challenges.”

Desiree Lopez, Kantar Public CEO says “I am thrilled to welcome James to Kantar Public – and delighted to be working with him again.  James’ deep analytic and insight skills will undoubted be highly valued by our clients and team alike.  He is a wonderful addition to our growing and dynamic practice!"

Notes to Editors

About Kantar Public

Kantar Public is the leading UK Public Affairs research agency. It is part of TNS UK.

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. 

About Kantar
Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  For further information, please visit us at