London – 10 March - After the recent appointment of Desiree Lopez as CEO of Kantar Public, Bruce Hayward has been named Head of Research.

Bruce Hayward brings over 25 years’ social research experience at BMRB and TNS, in the past few years leading TNS BMRB’s quantitative research division, with a particular focus on overseeing the design and delivery of National Statistics and longitudinal studies.

In his new role Bruce will expand his focus across TNS BMRB’s full research portfolio. With a remit to develop the agency’s offer in response to industry trends and client needs, Bruce will ensure that it remains relevant and future-focused, with best-in-class delivery. Bruce will also work more closely with colleagues in TNS Political & Social research businesses in markets across the world to support the company’s ongoing internationalisation and growth of its Political & Social practice.

Bruce Hayward said, “I am delighted to be taking on this new role and look forward to working with Desiree and the wider Kantar Public team to ensure that the business continues to offer market-leading, innovative social research grounded in excellent delivery and client service. Having worked closely with TNS Political & Social colleagues in our European markets in recent years, I am particularly excited by the opportunity to work with colleagues in our emerging markets, and hope that I can contribute as much as I will no doubt learn from working more closely with TNS colleagues globally.

Desiree Lopez, CEO of Kantar Public said, “Bruce is an immense talent and a core leader within the Kantar Public practice. I am thrilled to appoint him into a new role which will see him expand his leadership in the UK’s Political and Social practice, ensuring we continue to provide both our clients and our staff the best in class methodological expertise, innovation and client experience.”

About Kantar Public
Operating out of offices in London and Edinburgh, Kantar Public undertakes research that underpins decision-making by policy makers across national and local Government at the highest level, and provides knowledge which helps the private and third sectors plan and care for society. We offer market leading research expertise in public service delivery, public communication, public dialogue and engagement, and the collection and collation of national statistics.

Kantar Public is part of TNS UK:

About TNS
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. For further information, please visit us at

About Kantar
Kantar is the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at