London – 5 March - After three years of extensive growth, Kantar Public names its new Heads of Qualitative and Communications Research. Ben Toombs will become Head of Qualitative and Communications Research and Caitlin Connors becomes Deputy Head of Qualitative and Communications Research.

Ben’s research experience is wide-ranging, with particular expertise in strategic, customer insight and behavioural research and consultancy. He leads a team that works with a wide range of public sector clients, including Whitehall, on a number of expertise areas such as policy evaluation, deliberative research, communications evaluation, behaviour change, service improvement, technology enabled research and visual methods. Ben was previously Head of Behavioural Insight at Kantar Public, and prior to that a Director at qualitative specialists Cragg Ross Dawson.

Ben Toombs says: “I am hugely excited to be appointed to this role and look forward to both the challenge and privilege of leading one of the most innovative qualitative and communications teams in UK social research.”

Reporting directly to Ben, Caitlin Connors will take the role of Deputy Head of Qualitative Research and Communications. Caitlin draws on a wide range of experience spanning Psychology, Neuroscience, Sociology and Market Research, and currently leads a range of mixed-method studies for TNS’ Government and Third Sector clients. This includes high profile research spanning behavioural insight, customer experience and journey mapping, communications development/evaluation, complex deliberative methods and online qualitative research. Prior to joining Kantar Public Caitlin worked with Define Research and Insight, the European Neuroscience and Society Network, the London School of Economics, the Yale Child Study Centre and a range of clinical and research institutions across the US and UK.

Caitlin Connors comments: “Alongside the use of social and market research techniques, I look forward to supporting clients in applying tools, techniques, and up-to-date thinking from the wider behavioural sciences to support positive behaviour change and effective communication. Alongside this, it is simply a pleasure to work with the team here at Kantar Public to provide world-leading research and insight for our clients.”

Desiree Lopez, CEO of Kantar Public says “I am delighted to appoint Ben and Caitlin into these roles, which reflect their impressive talents as leading qualitative and communication methodologists. They are highly passionate client leaders, innovators and people managers. I look forward to supporting them both in their successful transitions.”

About Kantar Public
Operating out of offices in London and Edinburgh, Kantar Public undertakes research that underpins decision-making by policy makers across national and local Government at the highest level, and provides knowledge which helps the private and third sectors plan and care for society. We offer market leading research expertise in public service delivery, public communication, public dialogue and engagement, and the collection and collation of national statistics.

Kantar Public is part of TNS UK:

About TNS
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. For further information, please visit us at

About Kantar
Kantar is the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at