London – 4 March – After the recent appointment of Desiree Lopez as CEO of Kantar Public, Mark Peters has been named as TNS BMRB’s new Managing Director.

Mark brings 20+ years’ experience of developing and managing research for a wide range of government clients. He has a long track record of directing large scale research, policy evaluations and longitudinal studies for central government and academia. This experience has ranged from small scale evaluations of local pilots to large scale national research programmes. He has managed large multi-disciplinary teams and a wide range of client relationships. Mark was previously Director of Research at Kantar Public and prior to that led the BMRB Education Policy Group.

Mark comments: “I am delighted to take on this new role and look forward to working with the Kantar Public Executive Board and wider team – helping shape the strategy and direction of Kantar Public – and working with colleagues to achieve our goals for 2015 and beyond”.

Desiree Lopez, CEO of Kantar Public says “Mark has built a highly successful Policy practice within Kantar Public. He is a solid client and team leader – and an important asset to our business. As he continues to develop his career at Kantar Public, I know we will continue to benefit from his strategic, technical and leadership skills. I look forward to supporting him in his new role.”

Dr Sarah Cheesbrough takes over as Head of Policy for Kantar Public. In her new role, Sarah will lead Kantar Public’s wide portfolio of research to deliver evidence and insight for clients across Government and the public sector.

Sarah joined Kantar Public in 2013 with over 20 years’ experience of working in research for policy development and evaluation. Her career began at the Office for National Statistics and includes a former role as Director of Housing, Planning and Development Research at Ipsos MORI. As well as working agency side, Sarah has drawn on her experience in Whitehall research roles at the Cabinet Office, Department for Communities and Local Government and the National Audit Office to enhance our research for policy clients.

Sarah says: “I am thrilled to take forward our growing offer of high quality research and evaluation on such a range of issues of public importance”.

Notes to Editors

About Kantar Public
Operating out of offices in London and Edinburgh, Kantar Public undertakes research that underpins decision-making by policy makers across national and local Government at the highest level, and provides knowledge which helps the private and third sectors plan and care for society. We offer market leading research expertise in public service delivery, public communication, public dialogue and engagement, and the collection and collation of national statistics. For more information visit:

Kantar Public is part of TNS UK:

About TNS
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. For further information, please visit us at

About Kantar
Kantar is the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at