A model for embedding consumer engagement into policy formation in relation to food hygiene regulation

‘Citizens’ Forums’ are a deliberative research method to engage with consumers – and are a key component of the Food Standards Agency’s consumer engagement strategy around food safety. Kantar Public and the Food Standards Agency have developed an approach which embeds consumer engagement in policy design and the formation of regulation.

At the ‘SRA annual Conference 2013: Getting social research into policy & practice’, TNS BMRB’s Lizzie Jordan and Ely Mirzahosseinkhan of the Food Standards Agency will consider the challenges faced by a regulator such as the Food Standards Agency, both in engaging with consumers and in translating feedback into usable insight. Issues include the complexity of regulation and required technical knowledge, a lack of interest and unwillingness to engage, consumers’ embedded beliefs about how industry and society should work and the role of regulators, and inconsistent, contradictory and nuanced responses. The presentation will also demonstrate how our deliberative approach to engagement addresses these challenges, and present our Consumer Engagement Model, a cyclical approach which ensures that research outcomes feed both into policy development and the public’s understanding of the regulatory framework. For more information and to register, please visit the SRA website.

Date: Monday 9th December, 2013
Time: 10.00am – 5pm
Location: British Library
British Library Conference Centre
96 Euston Road