In August 2007, the SNP published a white paper on Scotland’s future, containing the bill which would authorise a referendum on Scottish independence and setting out the proposed ballot paper. Through the Scottish Opinion Survey, Kantar Public conducted polls in August and November to establish how the Scottish electorate would respond to the two options specified if such a referendum were to be held now. This poll was conducted in November 2007.

The results of this poll were published in the Sunday Herald on 16th December 2007. Kantar Public is a member of the British Polling Council (BPC) and abides by its rules. We also operate within the Code of Conduct of the Market Research Society (MRS).

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