Social Media & Behaviour Change: lessons from Across the Pond (October 20th)

The IIPS invites you to a breakfast briefing to consider the role of social media in behaviour change campaigns. At this event, we are delighted to be joined by our colleagues from Ogilvy Washington, who will share their expertise from some of the most significant social campaigns of recent times in the USA. At this event we will:

  • Consider the best practices used by Ogilvy’s Social Marketing Practice with their clients, drawing from examples across different areas of public policy
  • Review the findings of the recent review undertaken by the Communications Research Centre of the current application of social media in behaviour change campaigns in the UK, and consider the opportunities ahead
  • Discuss the key differences in practice from both sides of the Atlantic

Tom Gensemer, CEO of Blue State Digital (acknowledged for its key role in the 2009 Obama election campaign), will reflect on his experiences from the use of social media in political campaigning.

This is an extended breakfast briefing. Presentations will finish at 9.30am and then there will be a further half hour of discussion for guests who are able to stay.

*20th October 2011, 8.00am – 10.00am
Roundtable discussion*

Chair: Dr Michelle Harrison, CEO, Kantar Public


  • Alexandra Hughes, MProfStudies, Social Marketing Practice, Ogilvy Washington
  • Helen Angle, Head of the Communications Research Centre, Kantar Public
  • Respondent: Tom Gensemer, CEO of Blue State Digital (acknowledged for its key role in the 2009 Obama election campaign)

Venue: Sixty One Whitehall, The Library, London, SW1A 2ET

RSVP: Limited spaces available. Please RSVP to by 10th October.