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We maintain our leadership position in methodological innovation through our on-going proprietary investment and research. Yet we never seek out ‘the new’ for its own sake. Our aim is to be able to offer our clients the optimum research approach to match their needs, delivering value, based on quality and integrity, in all that we do.


Policy evaluation

Kantar Public has been helping government to evaluate key policy for many years and has undertaken a number of flagship evaluations across departments. We support government in this task by offering robust and reliable research methods, innovative approaches, and insightful and strategic outputs.

We provide responsive and robust evaluation exploring: policy implementation (formative evaluation); how policy is delivered (process evaluation); what difference the policy makes (impact assessment); and how far the benefits justify the costs (economic analysis). Current and recent work includes high profile evaluations in the areas of work and employment (e.g. Youth Contract, Jobcentre Plus Offer); education (e.g. Pupil Premium, FE Reforms, Community Learning) and children and families policy (e.g. Parenting Classes, Child Poverty Pilots).

Research Experts: Dan Clay, Ben Collins | Contact

Behaviour change

Many of the most important social issues of our time, from the environment to obesity, relate to the arena of behaviour change. Our expertise supports the effective targeting of resources in public issue campaigns. At Kantar Public, we believe that behavioural insight research has a much broader relevance than informing ‘behaviour change’ activities. Understanding the reasons for people’s behaviour is vital for designing services that work effectively for customers and efficiently for providers, as well as developing interventions that are intended to influence change.

Kantar Public uses the latest thinking in behavioural theory to rationalise the way consumers behave into a simple model – this is a pragmatic, systematic approach that goes against conventional methods of behaviour change research, and works in the real world to help clients develop and implement successful behaviour change programmes. Current and recent research includes:

  • Evaluation of health behaviour change programmes for Public Health England, including Change4Life, Tobacco control and Be Clear On Cancer 
  • Evaluation of the THINK! road safety campaigns (DfT)
  • Evaluation of the GREAT Business campaign (BIS)
  • Behavioural insight research on taxation compliance behaviours and new digital services (HMRC)
  • Behavioural insight research on changes to child maintenance arrangements (DWP)

Research Experts: Helen Angle, Ben Toombs | Contact

Communications Research Centre

The focus of the Communications Research Centre (CRC) is on helping clients to develop communications which are based on real insights into the influences on people’s behaviour, both automatic and reflective.

Learn more |Research Experts: Helen Angle, Ben Toombs | Contact

Improving public services

In 2011, Kantar Public set up the Centre for Service Improvement, a specialist team dedicated to uncovering insights to help public sector clients reduce costs and improve service delivery, drawing on best practice in the commercial sector. Our approaches include customer satisfaction measurement, customer journey mapping and experience testing.

We work closely with our clients and their stakeholders to uncover the real business need, then draw on a full range of traditional and innovative techniques to address the underlying research questions.

Research Experts: Alice Coulter, Sarah Cheesbrough | Contact

National statistics

​Kantar Public has an outstanding reputation for successfully delivering large-scale social surveys. We are trusted with a number of the flagship government surveys which are used to provide National and Official Statistics. These include the Crime Survey for England and Wales, Scottish Crime and Justice Survey, Taking Part, Active People, National Survey for Wales and Community Life Survey.

Our success is founded on combining technical expertise, operational excellence and methodological rigour with a readiness to innovate to solve research problems and drive value for our clients.

Research Experts: Bruce Hayward, Keith Bolling | Contact

Longitudinal studies

The UK has a long and renowned history of using longitudinal research to map life trajectories and understand the factors that influence life outcomes. Kantar Public is proud to be associated with this heritage through our work on some of the most important academic and government studies.

We are the University of Essex’s field research partner for waves six to eight of Understanding Society (the world’s largest household longitudinal study), and research partner to the Institute of Education on the 1958 and 1970 birth cohort studies. We also undertake the DfE’s Longitudinal Study of Young People in England, the first major longitudinal survey in the UK to adopt web-based interviewing within a mixed mode data collection strategy.

Research Experts: Hannah Carpenter, Bruce Hayward | Contact

Emerging and experimental qualitative methods

We believe that qualitative research has never had a more important role to play in helping government understand the needs, motivations, views and priorities of the British public. More than ever, it will be important to evaluate where improvements and efficiencies can be made across public services.

We offer all key qualitative methods from in-depth interviews and focus groups, to ethnography, deliberative, online, visual methods and peer-led research. We also specialise in research with ‘hard to reach’ groups including those on low incomes, the learning disabled, those with mental health issues, black and minority ethnic communities, and children and young people.

Research Experts: Dan Clay, Emily Fu | Contact

Visual methods

Within the Kantar Public qualitative practice, we have expertise in using visual methods for data collection and in support of research dissemination. Our team has experience with film, animation, photography, visual ethnography and other forms of visual methods which supplement our wider qualitative research work. This enables us to bring to life the experiences of our respondents, as well as document real behaviours and practices.

Learn more | Research Experts: Dan Clay, Heidi Hasbrouck | Contact

Public engagement

Public engagement and consultation can help place public views at the heart of policy and enable communities to assist in shaping services. It can also promote public legitimacy, involving people in difficult choices about priority setting.

At the heart of what we do are good principles of citizen engagement – involving a range of people in a process, enabling them to consider and learn about the issues at hand, and providing engaging ways to make trade-offs about complex decisions. Our research can also empower and motivate people to respond to the challenges they face locally.

Kantar Public has been appointed to work for a number of ministers and the prime minster over recent years to lead national public engagement programs on a wide variety of public policy issues. These include work for the Department of Health on the future of primary healthcare delivery, work for the Dilnot commission on the future of social care, public engagement attended by the then PM Gordon Brown on the future of policing, and for MoJ Ministers of State on whether Britain should have a written constitution.

Research Experts: James Macgregor, Emily Fu | Contact

Survey methods

Kantar Public has its own specialist survey methods team, a dedicated team of experts applying thought leadership and best practice. The team is responsible for gathering the latest methodological evidence to ensure that our designs have a strong theoretical and empirical basis; providing recommendations to both clients and colleagues on methodological issues; and driving best practice within Kantar Public through formal and informal training.

In particular, we have a strong track record evaluating the risks and benefits of transforming established survey designs so that modern technological developments can be incorporated.

Research Experts: Joel Williams, Jamie Burnett | Contact

Social and political attitudes

Our understanding of changing social and political attitudes provides a vital context to our work. Social trends will influence the outcome of behaviour change policy, satisfaction and public services, and the resilience of the population in terms of health, personal finance and wellbeing. Moreover, social trends also influence the public’s interest and willingness to engage in social research.

As well as working directly for clients interested in political behaviour, our social and political researchers undertake work that we share (through our Public Opinion Monitor and through the media) to contribute to public debate. Our work includes voting intention polling and social trends analysis, both of which are publicly available.

Research Experts: Luke Taylor, Joel Williams | Contact

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