Head of Survey Methods
Joel has over 15 years of experience in social policy research, starting as a research manager at BMRB but gradually evolving into a survey methodologist.
He leads the in-house team of statisticians as well as having responsibility for drawing on the specialist expertise found within the global TNS group.
Joel tends to focus on complex survey design issues, bringing a mixture of pragmatism and statistical awareness to the projects he works on. He has particular responsibility for sample design within Kantar Public but holds a broader brief, covering mixed-mode survey issues, special problems associated with longitudinal studies, sourcing new evidence on questionnaire design plus new methods of countering non-response and non-coverage bias.