Director

Sally is a dual-disciplined quantitative-qualitative researcher in the policy team.

Sally Panyiotou

Prior to focusing on social research nine years ago, she spent the first few years of her research career working in commercial research and therefore has diverse experience across a range of methodologies, sectors and research audiences. Sally joined Kantar in 2015 after spending eight years as a director at Ipsos MORI, where she was also head of charities research.

She has particular expertise in conducting research with children and young people, and currently directs major studies on behalf of the Department for Education and the Department for Business Innovation and Skills.