Head of Research

Bruce is a social survey specialist with over 25 years’ experience.

Bruce Hayward

He originally joined BMRB’s graduate scheme in 1988 and was with the company for 12 years before moving to head up the London office of NFO Social Research, which became part of TNS UK in 2005.

Bruce returned to BMRB in January 2003 and was appointed Head of Quantitative Research of Kantar Public following the merger of the BMRB and TNS UK social research divisions in 2009, and Head of Research in 2015.

Having led many major government surveys during his career, Bruce’s current remit is to develop Kantar Public’s offer across our entire research portfolio in response to industry trends and client needs, and to ensure that it remains relevant and future-focused, with best-in-class delivery.