THINK! 2000-2008: How one word helped save a thousand lives

THINK! won a Silver Award at the 2010 IPA Effectiveness Awards with the paper, ‘THINK! 2000-2008: How one word helped save a thousand lives’. Written by the THINK! ad planners, TNS-BMRB are credited with the contribution of evaluation data (taken throughout the life of the campaign) to understand fully how the campaign is achieving its aims.

TNS-BMRB provides knowledge that helps Government, the private sector and the Third Sector plan and care for society. Our expertise includes the provision of national statistics, public policy analysis, public service performance measurement and improvement, and communications evaluation. We map and measure values, attitudes and behaviours across society, to explore how Britain is changing. Our work informs policy makers across national and local Government at the highest level.

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