The timesqueeze generation

The first in our series, The timesqueeze generation: Value for the public’s time, explores the relationship between our personal time and energy resources (time and energy ‘budget’s’), and the subsequent ability of individuals to engage in their local areas and services.

Through a factor analysis (groups of questions that respondents answered in similar ways), we produce an ‘engagement segmentation’ composed of five groups with differences in attitudes and behaviours around personal time, energy and money: Community Bystanders, Passive Participants, Community Conscious, Politically Engaged and Active Protestors.

We conclude with thoughts on what differences in local and national engagement between the segments means to governance.

TNS-BMRB provides knowledge that helps Government, the private sector and the Third Sector plan and care for society. Our expertise includes the provision of national statistics, public policy analysis, public service performance measurement and improvement, and communications evaluation. We map and measure values, attitudes and behaviours across society, to explore how Britain is changing. Our work informs policy makers across national and local Government at the highest level.

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