DfT: Understanding Public Attitudes to Road User Safety

This report provides the Department for Transport (DfT) with an in-depth understanding of how the public engage with the issue of road user safety.

The research used qualitative methods and brought together the views of a wide range of adult road users. Specifically, a deliberative approach was used to explore the public’s insights, perceptions and conceptualisation of road user safety and to go beyond their top of mind responses. A total of 240 participants were recruited in 4 areas across the UK (United Kingdom – Bradford, Glasgow, London, north-west Wales). In total, each area had six groups of ten participants. Group composition was based on a life-stage and attitude to road user risk. Each group was reconvened three times in the spring of 2009.

TNS-BMRB provides knowledge that helps Government, the private sector and the Third Sector plan and care for society. Our expertise includes the provision of national statistics, public policy analysis, public service performance measurement and improvement, and communications evaluation. We map and measure values, attitudes and behaviours across society, to explore how Britain is changing. Our work informs policy makers across national and local Government at the highest level.

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