Voting intentions poll shows LAB 28% (+1), UKIP 31% (-5), CON 21% (+3), LIB DEM 7% (-3), OTHER 13% (+4)

The last TNS poll before the European elections shows that UKIP are currently leading Labour by three points ahead of Thursday’s vote. However, the recent negative press coverage of UKIP and Nigel Farage seems to have had an impact and the projected vote share for UKIP has fallen by five points from 36% to 31% since the last TNS poll published on 30th April. If this trend continues Labour are best placed to take advantage from their current position of second on 28%.

Notes to editors
TNS interviewed a representative sample of 1,217 people between 15 – 19 May 2014.

All interviews were conducted as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 general election voting patterns and region.

The voting intention figures have been filtered to show the results for those that would “definitely vote” in the European elections and those that “preferred not to say” who they would vote for have been excluded from the results.

Further information is available upon request and full data tables are available here.

About TNS UK

TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. Please visit www.tnsglobal.com/uk for more information. TNS UK was awarded the Market Research Society’s (MRS) Agency of the Year 2013.

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