London – 18 February – A new poll by TNS UK reveals that Labour is now the most trusted party in three key policy areas: investing more in healthcare, reducing unemployment and improving education. The Conservatives are the most trusted party on generating economic growth.

  • Labour most trusted on healthcare, education and reducing unemployment
  • All three main party leaders have negative approval scores
  • Voting intention shows LAB 35% (+2), CON 28% (+1), UKIP 18% (0), LIB DEM 6% (0), GREEN 7% (-1), OTHER 5% (-3)

The survey of 1193 adults shows that the top three policy priorities for the British public are investing more in healthcare, reducing unemployment and generating economic growth. This does however change for different demographic groups, such as UKIP supporters, who are most concerned about stricter border controls to reduce immigration. UKIP supporters then place investing more in healthcare as their second priority, with renegotiating our position in the EU ranked third.

The poll also asked respondents about the performance of the main party leaders and all three main party leaders have negative scores: David Cameron (-3), Ed Milliband (-31), Nick Clegg (-36%). Nigel Farage is the only party leader with a positive approval rating with a net score of 5 – though this has dropped since our previous poll, when he had a net approval rating of 17.

Expectations remain high that no one party will have a majority after the General Election (76%). When specifically asked about potential coalition partners, there has been a notable switch in the findings for Conservative voters, who are now almost twice as likely to prefer the Liberal Democrats (42%) to UKIP (22%). Last month these figures were Liberal Democrat (32%) and UKIP (30%).

Given the challenge of standing candidates in over 600 constituencies, one in five (21%) supporters of smaller parties say they will not vote if there is no candidate from their preferred party standing in their constituency. Amongst supporters of smaller parties (including UKIP, Green and BNP), 18% said they would lend their vote to the Conservatives and 17% said they would vote for Labour if no candidate from their preferred party was standing.

Commenting, Jamie Willard, Director at TNS said “Albeit just one poll, there is evidence that Labour have made some gains in recent weeks. However, arguably the bigger story is the continued resilience of the minority party vote share with fewer than 80 days until polling day. A loss of trust in traditional institutions combined with major social change – including economic growth without wage inflation – is resulting in a Britain in flux.”

Notes to editors
TNS Omnibus interviewed a representative sample of 1,193 adults in Great Britain between 12th and 16th February 2015. All interviews were conducted as online self-completion. The data was weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region. The voting intention figures were also weighted by 2014 voting patterns and a Likely Voter Model based on the British Election Study was applied. The TNS Omnibus uses the Lightspeed Research access panel as its sample source.

Detailed tables for this survey can be found here.

About TNS
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.

About Kantar
Kantar is the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com