Delivering excellence in communications research for the public sector
18 December 2009 – London. On 1 January, Kantar Public is launching ‘The Communications Research Centre’ which combines resources and expertise from both TNS and BMRB to create a specialist research team dedicated to providing thought leadership in the implementation and delivery of communications research for the public sector. The Centre will be based in the UK and will contribute to the wider Political and Social global sector.
The team, which is made up of more than 20 dedicated and highly experienced researchers, who have worked on a number of high profile campaigns such as ‘Change4Life’, ‘THINK!’, ‘Act on CO2’, ‘Sex Worth Talking About’ and many more, is uniquely positioned to offer the public sector expert insight to aid the development and delivery of effective communication strategies.
“The aim of The Communications Research Centre is to offer specialist boutique style research services, with all the additional advantages of being supported by a global agency network,” said Michelle Harrison, CEO of Kantar Public. “This dedicated senior team will be focusing exclusively on the public sector, so we can offer added value alongside thought leadership and actionable recommendations to strengthen campaign planning.”
The Communications Research Centre will draw upon resources available from within the wider company, including qualitative and quantitative research methods, behaviour change frameworks and tools such as AdEvalTM to create solutions moulded around the needs of the public sector. At a more general level, the centre will focus on and provide thought leadership in relation to topical issues such as measuring behaviour change in the social marketing arena, evaluating digital campaigns, partnership marketing and the role of emotion in public sector advertising.
”The approaches needed to lead a successful communications programme in the public sector differ considerably to the campaigns being pushed out by big brands. The Communications Research Centre will take techniques and solutions used in commercial research and adapt them using tried and tested methodologies developed through years of working with the public sector.”
The Communications Research Centre will report to Harrison, who will be closely supported by Helen Angle, Jenny Skelly, Katherine McIsaac and Sally Malam as Directors. The centre will also have access to global expertise in branding, communications, policy, international research and the operational resources of Kantar Public.
Kantar Public is a leading provider of specialist social research, offering insight into public policy to government and not-for-profit clients. Delivering a range of approaches including customised research and consultancy, random probability survey capabilities, as well as social marketing and polling, Kantar Public is the largest commercial provider of social research and insight to Whitehall. Kantar Public is part of the TNS group.
Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com