Voting intentions poll shows LAB 31%, CON 30%, UKIP 19%, LIB DEM 6%, GREEN 6%, OTHER 8%

The latest TNS poll suggests that there is all to play for ahead of the May 2015 General Election with Labour and the Conservatives neck and neck. Currently 31% of people plan to vote for the Labour party whereas 30% plan to vote for the Conservative party. Furthermore, when asked what the likely outcome of the next election will be, opinion is also very divided amongst those who felt able to answer:

  • 17% think Labour will have a majority
  • 16% think the Conservative party will have a majority
  • 24% think that no party will have an overall majority but that Labour will be the biggest party
  • 31% think that no party will have an overall majority but that the Conservative party will be the biggest party

At the moment women appear to be less convinced by UKIP than men; whereas 22% of men currently plan to vote for UKIP this compares to only 16% of women.

Notes to editors:
TNS interviewed a representative sample of 1,194 people between 25 – 27 November 2014.
All interviews were conducted on the TNS Omnibus as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 general election voting patterns and region.

The data tables are available here.

About TNS
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. Please visit www.tnsglobal.com/uk for more information. TNS UK was awarded the Market Research Society’s (MRS) Agency of the Year 2013.

About Kantar
Kantar is one of the world’s largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.