Between 1963 and 1970 the British Market Research Bureau, now Kantar Public, were commissioned to conduct five surveys on political change. This data was used in the award winning study Political Change in Britain* by David Butler (University of Oxford) and Donald Stokes (Princeton University).
This autumn, Kantar Public celebrates its 80th birthday. To honour the occasion, we carried out a survey that repeated a number of questions from this study in order to get a glimpse at some of the ways in which British society has changed over the last fifty years.
From working with the government during the Second World War on food rationing, through the Mass Observation influence to the present day, Kantar Public are proud to have remained a leading force in bringing the power of applied social research to our clients in government and academia.
Notes to editors:
TNS Omnibus interviewed a representative sample of 1,207 adults in Great Britain between 10th and 14th October 2013. All interviews were conducted as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region.
About Kantar Public
Kantar Public is a leading provider of specialist social research, offering insight into public policy to government and not-for-profit clients. Delivering a range of approaches including bespoke proprietary research and consultancy, random probability survey capabilities, as well as social marketing and polling, our work informs policy makers across national and local Government at the highest level. Kantar Public forms part of the Kantar group of companies.
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