London – 17 September – A new poll from TNS UK shows that most of the public are not seeing improvements in the economy and do not anticipate things getting better in the next 12 months.

More than half of those surveyed (57%) think the economy is doing much the same as it was 12 months ago. This is reflected in the day to day experience at home, with most households (88%) saying they are not finding it any easier than a year ago to meet their household budget, and a quarter now finding it harder to meet their household budget (26%). The only group thinking the economy is doing better than it was a year ago, are Conservative supporters (58%).

Looking to the future, 60% believe that in 12 months’ time the economy will be much the same as it is now. A quarter (24%) think the economy will do better, but this is down on the peak of 33% observed in May 2014. Of those currently out of work, 63% think their income is likely to stay the same, and 58% of those in work believe their pay will stay the same over the next 12 months. Only 16% think the economy will benefit from a decrease in government spending.

Commenting, Luke Taylor, Director at TNS UK said, “This latest data shows the public are not feeling the effects of economic growth and don’t anticipate things getting much better. It also reveals a lack of support for planned government spending cuts.”

The poll of 1214 adults in Great Britain also asked about public policy priorities. The research found that over two thirds (71%) think there is a housing shortage in the UK, with 63% of these individuals thinking the housing shortage is severe or very severe.

Healthcare is still the top public policy priority, followed by immigration, generating economic growth and reducing unemployment. Indeed, stricter border controls is the top policy priority for one in four adults in the UK. However, 41% of people do not know which party to trust on immigration, and 63% rate the government’s management of immigration as poor or very poor.

Luke Taylor said, “The latest TNS poll shows immigration is an important area for the public – but one some political parties were uncomfortable discussing during the election. The current refugee crisis has made the need for political leaders to address the polarising area of immigration more acute“.

Notes to editors
Detailed tables for this survey can be found here.

TNS Omnibus interviewed a representative sample of 1,214 adults in Great Britain between the 1st September and 3rd September 2015. All interviews were conducted as online self-completion.

The TNS Omnibus uses the Lightspeed GMI access panel as its sample source.

The data was weighted to match population totals for age, sex, working status, presence of children, 2015 General Election voting patterns and region.

About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups.

About Kantar
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