Though there has been much research conducted into public attitudes towards science, little data exists about their attitudes towards chemistry. Anecdotal evidence suggests that there is low public awareness and recognition of chemists’ work and the integral role chemistry plays in society and the world. To successfully engage with the public, science communicators need to know whether this is true and, if so, what might be driving it.
The Royal Society of Chemistry commissioned Kantar Public to conduct research to provide a robust evidence base on the public’s relationship with chemistry in the UK. Research findings were launched at a live event held at our offices on 1st June 2015.
The research report, including an infographic and toolkit for science communicators, are available for download here.