Half of British adults think that people are less healthy than they were 20 years ago, and most expect their children to be less healthy than they are, according a new poll by Kantar Public.

The survey of 1,210 adults also found that most believe that the economic crisis has led to people suffering from more stress, and that the government is not doing enough to tackle the problem.

Asked whether people were healthier 20 years ago than they are now, 50% say that they were with only 29% saying that people are healthier now.

And 55% say they expect the children of today to be less healthy adults than themselves: only 19% expect them to be healthier. Parents are significantly less pessimistic, with 42% believing that today’s children will grow up to be less healthy, against 60% of non-parents. Opinions on this question differ little between people of different ages.

The economic crisis is generally felt to be raising stress levels: 84% agree that “people are more stressed since the economic crisis” and 71% think that the government is not doing enough to address this.

Obesity is considered to be a serious problem for the country by 85% of adults, and 81% agree that it is “a huge burden for the NHS”. However, most people (84%) say they have enough knowledge to make healthy choices.

When asked what they do in tough times to make themselves feel better, 40% say they talk to someone, 37% go for a walk, 31% have an alcoholic drink and 29% eat chocolates or biscuits: only 13% go to the gym.


POM November

Notes to editors:
TNS Omnibus interviewed a representative sample of 1,210 adults in Great Britain between 7th and 11th November 2013. All interviews were conducted as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region.

About Kantar Public
Kantar Public is a leading provider of specialist social research, offering insight into public policy to government and not-for-profit clients. Delivering a range of approaches including bespoke proprietary research and consultancy, random probability survey capabilities, as well as social marketing and polling, our work informs policy makers across national and local Government at the highest level. Kantar Public forms part of the Kantar group of companies.

For more information please contact:
Jamie Willard
Tel: 020 7656 5054
Email: Jamie.Willard@tnsglobal.com

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