17 March, London - The latest voter intention poll by TNS UK shows that the election is too close to call. The new survey shows that Labour is on 32% and the Conservatives on 33%. Support for UKIP remains steady at 17% with the Liberal Democrats in fourth with 7%.

The voter intention breakdown is as follows: LAB 32%, Con 33%, LD 7%, UKIP 17%, GREEN 4%, OTHER 7%

Notes to editors

Full data tables can be downloaded here.

TNS Omnibus interviewed a representative sample of 1,188 adults in Great Britain between the 13th March and 16th March 2015. All interviews were conducted as online self-completion. The TNS Omnibus uses the Lightspeed Research access panel as its sample source.

The data was weighted to match population totals for age, sex, working status, presence of children, 2010 General Election voting patterns and region. After the weighting a Likelihood to Vote (LTV) model based on data from the 2010 British Election study was applied. Voters that intended to vote for UKIP, BNP or the Green party but that live in a constituency where this party does not have a candidate standing have been reallocated to their second choice party.

The voting intention results exclude respondents who told us they would not vote in the next General Election, those that refused to say for whom they would vote, those that refused to say how likely they were to vote and those that reported not being registered to vote. Once these groups of respondents are removed the sample size for the voting intention figures is 785.

About TNS
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

About Kantar
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com