Leading specialist social research agency Kantar Public has been awarded the contract for Understanding Society, the prestigious UK Household Longitudinal Study. The study, funded by the Economic and Social Research Council, is led by the Institute for Social and Economic Research (ISER) at the University of Essex.
Understanding Society has followed the lives of people living in 40,000 UK households since 2009. It is the largest social research programme of its kind in the world and provides information that is used to shape government policy and academic research. Kantar Public has been appointed to deliver the next three waves of the programme, during which the work will move to a new ground-breaking mixed-mode design incorporating web, face-to-face and telephone interviewing. The contract is valued at around £17 million.
Dr Michelle Harrison, CEO of Kantar Public, said ‘This is a unique programme of research, not just in terms of its complexity and scale, but its value to society and the investment that it represents. We are thrilled to be appointed by ISER to deliver this next phase of the programme. It is a testament to the quality of the team here at Kantar Public and their on-going programme of methodological innovation’.
Professor Nick Buck, Understanding Society Director, said ‘We are looking forward to working with Kantar Public on this prestigious world-leading study’.
See www.understandingsociety.ac.uk for more information.
About Kantar Public
Kantar Public is a leading provider of specialist social research, offering insight into public policy to government and not-for-profit clients. Delivering a range of approaches including bespoke proprietary research and consultancy, random probability survey capabilities, as well as social marketing and polling, our work informs policy makers across national and local Government at the highest level. Kantar Public forms part of the Kantar group of companies.
About the ESRC
The Economic and Social Research Council is the UK’s largest organisation for funding research on economic and social issues. It supports independent, high quality research which has an impact on business, the public sector and the third sector. The ESRC’s total budget for 2012/13 is £205 million. At any one time the ESRC supports over 4,000 researchers and postgraduate students in academic institutions and independent research institutes.
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