Over two days, at Impact 2014, the MRS Annual Conference, insight professionals from clients and agencies showcase impactful work and debate critical issues. Impact 2014 tackles issues such as: diversity in marketing, successful social media measurement, the power of activism in commerce and politics, research and entrepreneurialism, sustainable growth, empowering citizens, storytelling, health and prosperity, hacking a tool for insight and reputation management.
TNS BMRB’s Ben Toombs will be contributing to the ‘Improving Lives’ session, which looks at how research is being used by public sector organisations to ensure that the outcomes they deliver for people are as positive as possible. Together with clients from Public Health England, Ben will present on the impact that PHE’s Be Clear on Cancer advertising campaign has had on early cancer diagnosis rates in England, and on the way in which TNS BMRB’s evaluation of the campaign over the past three years has contributed to its effectiveness in changing attitudes and behaviours. For more information and to register, please visit the MRS Annual Conference website.
Date: 18th-19th March 2014
Location: Grange Tower Bridge Hotel
45 Prescot Street
London, E1 8GP