This autumn, leading social research agency Kantar Public celebrates its 80th birthday by looking ahead at some of the key opportunities and threats facing research in the current environment. Across three seminar sessions, the Kantar Public Methods Series will explore a number of areas:

  • The important role that method can play both as the building block of high quality and robust results, and as a means of driving value
  • What new technologies can offer and what we can learn from our commercial and international counterparts to deliver great research
  • How we can deliver more powerful insights and persuasive interpretations of the data

We look forward to welcoming you at these sessions, details of which can be found below.


At the first of our three seminars, we’ll look at the immediate issue of response rates, and explore the extent to which high response rates matter in delivering value from cross-sectional surveys. We’ll discuss how research commissioners can address the apparent trade-off between high quality research and constantly squeezed budgets.

During this breakfast seminar Kantar Public will look at recent analysis of five large-scale surveys and the impact response rates had on key survey estimates. Our speaker, Joel Williams will build on analysis he presented at the Royal Statistical Society, drawing out possible implications for how research can be commissioned more cost effectively in the future. This will be followed by a group discussion and panel questions. Register your interest.

Speakers:
Bruce Hayward, Head of Quantitative Research, Kantar Public (Chair)
Joel Williams, Director of Methods, Kantar Public

Morning programme:
8.00am – Arrive; light breakfast served
8.30am – Presentation followed by a roundtable discussion
10.00am – Continue the conversation over coffee and refreshments.

Location:
Kantar Public – 3rd Floor, 6 More London Place, London, UK SE1 2QY
Tuesday, 10th September, 8am – 10am

*Spaces are limited, please RSVP*


Upcoming seminars in the Kantar Public Methods Series:

Session Two: Are we ready to go online?
9th October, 8-10am | Register your interest

Session Three: What can we gain from mobile research?
20th November, 8-10am | Register your interest