London – 14 April – A new poll by TNS UK shows that voter intention figures are as follows:

LAB 32% (-1), CON 34% (+4), LIB DEM 9% (+1), UKIP 14% (-5), GREEN 5% (+1), OTHER 5% (-2)

The latest research also asked the British public for their predictions on the outcome of the election. Almost a third (30%) think there will be no overall majority but that the Conservatives will be the largest party with one in five (19%) saying Labour won’t have a majority but will be the largest party. Over a quarter don’t know (26%).

Jamie Willard, Director at TNS UK said, “Despite all the sound, fury and bluster, the latest TNS poll is very similar to the position we witnessed at the start of the campaign with neither the Conservative or Labour parties with a decisive lead. The public are aware of this – less than a quarter expect one of the major parties to secure an outright win.”

Notes to editors

Detailed tables for this survey can be found here.

TNS Omnibus interviewed a representative sample of 1,192 adults in Great Britain between the 9th and 13th April 2015. All interviews were conducted as online self-completion.

The TNS Omnibus uses the Lightspeed Research access panel as its sample source.

The data was weighted to match population totals for age, sex, working status, presence of children, 2010 General Election voting patterns and region. After the weighting a Likelihood to Vote (LTV) model based on data from the 2010 British Election study was applied. Voters that intended to vote for UKIP, BNP or the Green party but that live in a constituency where this party does not have a candidate standing have been reallocated to their second choice party.

The voting intention results exclude respondents who told us they would not vote in the next General Election, those that refused to say for whom they would vote, those that refused to say how likely they were to vote and those that reported not being registered to vote. Once these groups of respondents are removed the sample size for the voting intention figures is 902.

About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups.

About Kantar
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