• One in three finding it harder to meet household budget
  • Majority think economy will stay the same, not improve, in the next year
  • Women aged 35-54 least optimistic about economic prospects

London, Tuesday 9 December – A new poll by TNS UK reveals that reports of growth in the economy are not reflected in the day-to-day experiences of British people. Moreover, women are less optimistic than men about the economy and more likely to report they are finding it harder than a year ago to meet their household budget.

The poll of 1,194 adults showed that one in three British adults (33%) are finding it harder to meet their household budget compared to a year ago. For most people (57%) balancing their budget is about the same with only one in ten (10%) saying it is easier.

Despite reports of economic growth, only three in ten (29%) agree the economy is doing better. Moreover, an overwhelming majority (62%) believe the economy will stay the same, rather than improve, in the next year. Indeed, over the last few months there has been an increase in the proportion that rate the government’s management of the economy as poor.

The research also throws up a clear gender divide. Women are more likely than men to report that they are finding it harder than a year ago to meet their household budget (35% and 30%) – with women aged 35-54 the most affected (40% harder).

In addition, women are less likely than men to rate the government’s management of the economy positively (29% rate it as good compared with 34% of men). Again women aged 35-54 are most negative, only 24% rate their performance positively.

Notes to editors
TNS Omnibus interviewed a representative sample of 1,194 adults in Great Britain between 25 and 27 November 2014. All interviews were conducted as online self-completion. The data is weighted to match population totals for age, sex, social grade, working status, presence of children, 2010 voting patterns and region.

Detailed tables for this survey can be found here

About TNS
TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.

About Kantar
Kantar is the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups.
By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com