Desiree Lopez, Managing Director of Kantar Public has been invited to become a member of the Global Agenda Council on Behaviour for 2014-2016. The focus of the Council will be to increase awareness of behavioural insight approaches among public sector actors to build tools for cost-effective impact across government policies, and help governments scale this approach.

Established in 2008, the Network of Global Agenda Councils is an invitation-only knowledge network that serves as an international brain trust to the World Economic Forum and the world at large. The Network is composed of 80 Councils focusing on specific issues.

Dr Michelle Harrison, CEO of Kantar Public commented, “I warmly congratulate Desiree on this appointment. This signals not only the strength of the behavioural practice within Kantar Public but Desiree’s own personal practice as a trusted advisor to governments around the world.”

Notes to editors

About Global Agenda Councils

The Network of Global Agenda Councils gives its Members a unique platform to support the World Economic Forum’s vision to better understand and catalyse global, regional and industry transformation.

The Network of Global Agenda Councils is a unique, global community of over 1,500 premier thought leaders who are the foremost experts in their fields of academia, business, government, international organizations and society. Grouped in over 80 Councils, Members are committed to addressing the most pressing issues and opportunities of our time and aim to provide new thinking and solutions.

http://www.weforum.org/community/global-agenda-councils

About TNS

TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. Please visit www.tnsglobal.com/uk for more information.

TNS UK was awarded the Market Research Society’s (MRS) Agency of the Year 2013.