TNS BMRB enables our clients to gain a deeper understanding of consumer attitudes and behaviours in relation to climate change and transport. Our work in this area is focused around:
- Behaviour change and social marketing strategy;
- Customer journey research – using customer perceptions to inform service transformation; and
- Communications evaluation – testing and optimising campaigns to ensure they deliver against objectives
TNS BMRB’s expertise in the above has been applied in research with:
- The Department for the Environment, Food and Rural Affairs (Defra) to develop the pro-environmental segmentation model that lies at the heart of Defra’s behaviour change strategy
- The Environment Agency to examine the public’s experience of flood warnings in Cumbria
- The National Endowment for Science, Technology and the Arts in combining insight from the public and private sectors, along with best practice in social marketing and behaviour change to encourage green consumerism
- Defra and the Department for Transport (DfT) evaluating the Act on CO2 communications campaigns
- The rail and London Underground networks to test potential options for new transport security equipment
- The DfT to measure public attitudes towards road pricing, personal carbon emissions and perceptions and understanding of carbon calculators and carbon offsetting.
- The DfT and Scottish Government on the public opinion of road safety and evaluation of road safety and drink driving campaigns