TNS BMRB has extensive experience in researching social and political attitudes using a wide variety of methods ranging from in depth qualitative interviews to large scale national surveys.
Our understanding of changing social and political attitudes provides a vital context to our work. Social trends will influence the outcome of behaviour change policy, satisfaction and public services, and the resilience of the population in terms of health, personal finance and wellbeing. Moreover, social trends also influence the public’s interest and willingness to engage in social research. So our Social and Political Attitudes (SPA) unit is an important backbone for TNS BMRB.
As well as working directly for clients interested in political behaviour, our SPA researchers undertake work that we share, through the IIPS and through the media, to contribute to public debate. SPA undertakes voting intention polling and public opinion reviews, all of which are publicly available (see Research & publications).
Some of the recent subjects we have covered in our research include the following:
- Attitudes towards climate change and to what degree people feel they are responsible for tackling the issue
- Whether Britain should have a statement of values and a bill of rights and responsibilities
- Who we talk to about politics and whether we agree with those closest to us
- How much trust the general public have in those in public life
- How young people feel about integration in Britain today and the levels of discrimination they might face in the future as a result of their ethnicity or religion
- Whether we expect the same levels of service from the public sector as we do from private companies
- To what degree a person’s ethnicity, religion or nationality is important to their sense of identity
2010 British Election Study & Ethnic Minority British Election Study
TNS BMRB is proud to have been chosen to conduct to conduct the face to face survey for the 2010 British Election Study. In addition to this, we have also been commissioned to develop and conduct the 2010 Ethnic Minority British Election Study which will be one of the largest studies of its kind ever to have been conducted.