Qualitative social research

Focus group

We believe that qualitative research has never had a more important role to play in helping government understand the needs, motivations, views and priorities of the British public. More than ever, it will be important to evaluate where improvements and efficiencies can be made across public services.

We pride ourselves on the quality and rigour of our work. We offer all key qualitative methods from in-depth interviews and focus groups to ethnography, deliberative, online and peer-led research. We can tackle any size brief: from small scale local studies, to national projects involving hundreds of people.

We specialise in research with ‘hard to reach’ groups including: those on low income; the learning disabled, those with mental health issues; Black and Minority Ethnic communities; and children and young people.

Experience

We have a wide portfolio of work – the culmination of decades of experience working for clients in government and beyond. Recent work includes:

  • Financial capability studies for government and third sector agencies on financial exclusion and service provision
  • Work for primary care trusts examining the role of patient choice in service delivery
  • Extensive research on pension reform, including change in retirement age, employer attitudes, and tools to support retirement planning
  • Criminal justice work exploring the link between victimisation and offending amongst young people, and studies evaluating support for ex-offenders to help get jobs and accommodation
  • Communications research on ways to promote charitable giving
  • Public service reform research including partnership approaches to improve local public service delivery
  • Political reform including studies for the Committee on Standards in Public Life on MP expenses