For almost 15 years, TNS-BMRB has been assisting the Scottish Government in developing and fine-tuning its creative campaigns across a wide range of policy areas and issues as diverse as drugs, domestic abuse, knife crime and mental health and well-being. We also made a significant contribution to the development of the brand architecture which underpins all Scottish Government communications.
This has been delivered through a highly experienced senior qualitative team very familiar with the requirements of effective marketing communications generally and of social marketing campaigns in particular. We make extensive use of the TNS Behaviour Change model and Beliefs Framework both in insight gathering to inform campaign strategy and in evaluating potential creative routes to implement this. Under the CRC umbrella, we offer the complete qualitative and quantitative campaign package, from earliest stages of strategy and creative development through to final campaign evaluation and recommendations for future direction.