Quality

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Our commitment to quality

Kantar Public is committed to quality in our service to clients and in the way we manage our people and our business.

We are accredited to ISO9001:2008 and ISO20252:2006, the international standard for market, opinion and social research. This verifies that we meet the set standards for quality assurance, project management, data collection, preparation and processing.

We also abide by the code of conduct of the Market Research Society (MRS), the quality commitment of the MRS Company Partner Service and the code of Marketing & Social Research Practice of the International Chamber of Commerce/European Society for Opinion and Market Research (ESOMAR).

The accreditations mentioned above form a sound basis for our commitment to continuous improvement in all the work we do for clients and in the way we manage both our business and our people.

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