Katherine McIsaac – Director
Katherine McIsaac has 20 years of research experience, working in London for BMRB and TNS initially and moving back to Scotland to join TNS-BMRB Scotland (then called System Three) in 1998.
Katherine now specialises in public sector campaign evaluation and plays a leading role in the Communications Research Centre within TNS-BMRB. Katherine has been particularly involved in the evaluation of social marketing campaigns in the health arena and in communications campaign tracking in the finance area. She leads our relationship with the COI.
Katherine is responsible not only for the design and implementation of research programmes but also the delivery of results presentations incorporating insight and recommendations to aid future campaign planning and development.