Bruce Hayward – Head of Quantitative Research
Bruce Hayward is a quantitative social research specialist with 22 years’ survey research experience. He originally joined BMRB’s graduate scheme in 1988 and was with the company for 12 years, specialising mainly in social policy research. In February 2000, Bruce left BMRB to head up the London office of NFO Social Research, which became part of TNS Social in 2005. Bruce returned to BMRB as a Director in BMRB Social Research in January 2003, becoming Head of Quantitative Research of TNS-BMRB following the merger of the BMRB and TNS UK social research divisions in 2009.
Bruce has been responsible for numerous large-scale surveys for government clients. He oversees the delivery of all of TNS-BMRB’s national statistics surveys and leads our programme of methodological innovation around continuous and longitudinal survey design.